DTV SIZZLE REEL
My team and I produced several sizzle reels for various divisions of DTV for Business. These reels were utilized as marketing tools to assist the Sales & Product teams. Presenting a visual tool to highlight the qualities of the product and the B2B benefits.
L&I INTERACTIVE PRODUCT GUIDE
We developed an Interactive Product Guide to assist DTV dealers when introducing their product's features.
This tool was used for trade shows, forums, lead sales, and web conversions.
Advanced Entertainment Platform – Combines traditional live TV, streaming apps, and On Demand content
HD COM – Regular DIRECTV service for properties with high room counts
DIRECTV Residential Experience (DRE) – Regular DIRECTV service with a full residential channel lineup
EBOOK
My team and I launched a variety of interactive e-books that required content strategy, design, digital ads, and social media ads. The goal was to drive digital and social engagement to generate leads for the DTV Sales team. Industries of interest included hospitals, hospitality, and senior care.
WE ❤ DTV OOH DIGITAL CAMPAIGN
The Out-Of-Home ad campaign provided highly targeted advertising opportunities through a selection of urban-scale digital and full-motion billboards around Tampa, Florida. Due to the interactive elements of these billboards, we were able to digitally influence business owners directly, retargeting them with mobile messaging, social media ads and display banners. Leaving a lasting impression and creating sales leads for the DTV teams.
DTV BOOTH
The Hospitality Industry Technology Exposition and Conference (HITEC) is the premiere hospitality industry event. Our role was to captivate business owners with our DTV booth displays and educational marketing tool, winning the client business and blowing competitors away.
DTV COMM WEBSITE
My team and I collaborated with DTV for Business and the web development team to relaunch DTVFORBUSINESS.COM. We developed the brand look, web functions, and user experience.